Overview
During my time at Siemens Healthineers, I joined the visual storytelling team where I contributed to editing graphics, images, videos, and copy while also leading and executing 3 multimedia campaigns of my own.


Takeaways 
Designing within brand: I enjoyed learning about the history and visual identity of Siemens Healthineers’ brand and how to design within its guidelines. This experience taught me how to experiment and push creative boundaries while maintaining brand consistency.

Copywriting: Writing compelling copy for various digital platforms strengthened my ability to write professional, concise, and attenton-grabbing content tailored specifically for a medtech audience. I learned how to communicate complex topics, such as patient stories, in a clear and engaging manner for diverse audiences.

Platform-specific design: I learned how to adapt visuals, formats, and messaging to align with different digital channels(Instagram, Facebook, LinkedIn, corporate web), while optimizing for key metrics such as engagement, impressions, and reach.